Creative Web Design-A Success Formula

Most of the clienteles for web designing ever demands a creative website designing or creative web application designing for their dream project. But have you an idea of creativity means? Do you think of your own way of the creativity and clients by their own eyes? For a successful web designer creativity is always with clients’ perspective.

Let’s see creativity at clients’ point of views. When someone is going to design a website or web application always consider two points. First is for whom or for which business they are designing. Second is who the target audience is. Therefore, it is necessary to address these requirements in your designing layout. A designer can do by gaining understanding of clients and its business. By understanding, acknowledging, and addressing the concerns of your client in your designing you will end up with a product that they consider to be a creative and pleasing for their business!

One of the characteristics of creative web design is its holding capacity means how long a site can hold the presence and interaction of its users. This further demand some fundamental designing aspects to take into considerations and those are as follow:

The content

The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with. Keep your content in block manner and manage the dynamic content properly. Good content management software is one of the solutions of this problem.

The Product Information

The placement of your product information should be such a way that it can grab the quick attention of the users at first sight. Not only it should catch attention but should be provide whatever your target audience wants easily and in an organized manner. Keep things beautifully clear and simple by avoiding clutter so it will avoid any misunderstanding further.

The Theme

Theme should be such a way that it expresses the mood or emotion that you want to communicate through the website of your client. The moods you can choose include humor, academic, professional, family or technical look and feel. Creative web designer always avoids usage of background as it distracts the readability of the site same the way it also avoids the excessive usage of graphics and keep design clutter free by providing some blank spaces.

The Navigation

Creative web designer always ensure a pleasant surfing experience through easy navigation. They keep any page just two clicks away by using layering in navigation. Ensures all buttons functions properly and smoothly. Navigation method should be same on all pages that avoid the confusions among the users.

The Appearance

The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The Components

A web designer can be creative here by providing useful components like chat, discussion forums, polls, surveys, guest-books and many more. Components make site rich and engaging the direct instance of this is the inclusion of Audio and Video in the site.

Ads and Pop-ups

Spinning, flashing and blinking ads are attractive but not always, so keep them at a tolerable level and leave more space for your content. Same is true for the pop-ups. They must be limited in numbers and should come when visitors leave the site.

Finally

A web designing company that scores high on all these points should be awarded the creative designing projects.

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Good Web Design Process

You may have observed some good website design or web applications on internet that attracts lots up people like you. It is obvious that it is not a work of a day or two or not a one man show. There might be a whole team involved for many weeks. The process of developing such applications differs greatly, but follows some basic elements commonly. Therefore, here we will discuss some common basic elements of website designing.

Step: 1 – Project Definition
Information and Project Brief

First of all you are to collect information to define your project very well. The information would be what your personal or business goals and how the web can be utilized to help you achieve those goals. Therefore, information would be related to:

* Purpose
* Goals
* Target Audience
* Content

You can prepare project brief based on the information gathered.

Step: 2 – Project Structure
Project Planning and Site Map

After preparing project brief you can start project planning by initializing development of site map, a list of main topic areas as well as sub topics. Site map will serve as a guide to decide what contents would be and where. It is necessary to create good navigation for a site.

After site map go for pre-design step, wire frame development. This step helps your client to interact with your design process. Wireframe is a skeleton of web page layout. It will suggest you to place all essential elements of your website to their proper places. You have to consider few things in creating wireframe:

* Assure that all important elements are included such as logo, navigation, content placement, images/video placement, login box, search, breadcrumbs, etc
* Reference the flowchart or project brief
* Avoids the graphics
* Use text only to label the elements
* Concentrate on clean and user friendly layout, don’t over segment your site
* Define the linking structure
* Consider the SEO point of views

Step: 3 – Visual Design


The selected site map will turn in to the visual design now. Take care of detailing themes, colors, fonts, etc. Put every thing in to drawing software and prepare possible mock ups to approve again from the clients. At this stage you will have design for main page like home page and sub pages. Design sub pages will give you a template design for it. Assure that all texual content should be well written and grammatically correct.

Some key things to keep in mind here:

* Branding or theme
* Target audience
* Grid – keeping the elements structured and to a grid system is important
* Development – bare in mind this has to be produced in CSS so don’t make anything too complicated and keep graphics minimal

A high-quality design should have:

* Balance. Balance is the equal distribution of the heavy and the light elements on a single page.
* Unity. Everything should be pulled into one integrated whole.
* Emphasis. Emphasis involves the main points where the eye is drawn into the design; also known as “focal points”.
* Contrast. Not just color contrast, but also contrasting shapes, sizes, textures, and even typography.
* Rhythm. Also known as repetition, rhythm brings internal consistency into your web design.

Step: 4 – Development

At this juncture real coding starts and graphical design turns into fully functional actual site. Typical first step of coding is development of ‘Home’ page which followed by a ‘shell’ for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas. Multimedia elements are implemented at this stage.

It is necessary to keep in touch with your client frequently so you can make necessary changes according to their wish.

Step: 5 – QA & Testing

After completion of coding an extensive testing is essential step so you can avoid future issues and bugs at this stage. Testing of overall functionality, check for code validation means your site meets current web standards. Cross platform and cross browser compatibility.

Step: 6 – Lunch

When your site passes all tests successfully you will upload it on the server and make it public. Before official lunch, it is better you check for all help documents prepared for it. After lunching think over the maintenance schedule so you can keep it running and make your content fresh time to time.

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