Benefits and Tips to Remember while Designing Highly Effective Print Designs

Logo is probably the most important aspect of a company’s image. It’s not just a graphic presentation of creative thinking but a logo is for inspiring trust, recognition and admiration for a company or product, it carries the entire entity and the brand image of a company or a product. This is why it is of prime importance that a logo is very well though out and designed with utmost care. Your logo design should reflect your business identity.

There are few basic requirements that a logo should satisfy, these are:



Must be effective without color

Scalable i.e. effective when just an inch in sizes

Logo, as said before, is not just a graphical representation but it says what a company is all about. It is the first thing that will remain in the mind of your customers and they will recognize you with that. This is why it should describe your company’s idea behind its working, its main philosophy and what the company is all about. Your Logo Designer should be creative and imaginary.

So to achieve that recognition value, there are certain things to keep in mind. First and foremost is to keep it simple or KISS (Keep It Simple Stupid). Your customers are not going to sit back and have an intense look at it. There will either be glances or quick looks, so it should be non-diverting composition with not many elements so that it is easy to remember and decipher. It’s a surprising fact that most of the best designers spend 1/4 of the entire project time in designing the logo and the next 1/4 of the time in simplifying it.

Another design aspect to great logos is that it should be in the vector format so that it can be expanded to any extent. You are going to use your logo on various places from a pen to web sites, banners, printed material such as business cards, t-shirts and coffee mugs, boards and hoardings etc. So it should have the capability of expanding and not getting pixilated or blurred. And thus the requirement of it being scalable. Website Design also highly impact on your online business.

Keep in mind that there are not many distractions like high-end graphics, too many color combinations, texts, fonts and complicated compositions. Let the logo be flexible enough to look good both in color and black n white, as there might be instances where you might not be able to use colors. Take for example the logos of Nike or McDonalds. Both are very simple and easy to remember and recognizable. They fulfill all the requisites that I have listed above.

A logo is going to tell your audience about you and your product, so you should be very careful while designing them. But if you follow the points discussed above you are sure to create successful designs making a place of your own in your customer’s minds.

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Benefits and Tips to Remember while Designing Highly Effective Print Designs

Print mediums for marketing have been effectively used for years now. The oldest form of marketing known to the human kind is still going strong even when the Internet has taken over the world of business and entertainment. The reason is simple; it still gives you the effect of prominence and surely of authenticity is the wake of fraudulent materials floating all over the market. The assurance you feel when you have the product right in front of you, in your hands cannot be replaced by anything virtual. Effective Print Design is now necessary for any business fields and media fields.

So lets see how this print medium still holds its place. As this is a vast area of expertise I have divided it into parts wherein I am going to distribute the information in number of articles to follow covering one single topic in each of them in detail. So lets unfold them one by one and I am starting with the leaflet designing and what are the main features one must take care of while designing them and the reasons to support them.

Why leaflets are considered to be effective is because they can be handed over directly to your target audience. This is one of those marketing option that reaches closest to the users and if designed and used properly it can become a very viable tool to distribute your brand and information related to it. So what are the things that you should remember to make it powerfully loaded and eye catching, something that is implausible to ignore and that captures the attention and force the users to take an action and buy your service or product. Brochures Design should be effective and attractive.

In reality, any kind of effort you make for promotion will be met by a fierce competition from various agencies in the market. So you would need to stand out and create interest in the readers and that’s why your headline will have to be very catchy because it’s a known fact that 80% of your prospects will read only your headline. It should be such that it entices the reader to go further.

There are two kinds of headlines, viz bent and straight. A straight headline would be something like, “Hire Cost Effective Designer” and on the other hand bent would go like “ Low Costs – High Returns.”

Once you are done with the headline, its time to concentrate on the copy. Now if you have chosen a bent headline that is funny and twisted, back it up with some serious facts about the product or the service. Don’t get carried away and make it a joke altogether. The copy needs to reflect the positive points of whatever you are marketing to keep the attention span of the readers. Put down the benefits, advantages and features so that there is no let down.

Follow this will a strong design and typeface. Fonts are again extremely important as everything boils down to readability. If the user cannot read the content then he will see the Logo Design, the whole point is lost. So keeping that in mind keep your fonts readable and the best way to do it is keeping it simple. Fonts like Arial, Times, Helvetica and Gill work the best for all time success.

All this has to be further backed up by minute details like use of space, contrasting graphics, colors and call for action. Using all these properly can make for a leaflet that can be highly effective in the real time. Target your audience, set the goals for action, stick to the context and fulfill your purpose and you have the right recipe for success.

This was all about the leaflet/flyers. In the coming articles we will go into the details about how to work with hoardings, brochures and business cards. Be there the next time to know more about the power - print design is.

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