Custom Logo Design – The Right Way Of Branding Your Business

A well-made logo is all you need to propagate the right image of your business. It not only creates an image but also brings awareness in the minds of the people. Read on to know why custom logo design is the ideal choice for branding your business.

Whether yours is a small-scale business, mid scale or even a large-scale enterprise level business, you are known by your logo. If your logo is powerful and effective it will be imprinted on the minds of the customers and thus you will be known as a brand. This is why custom logo design is of prime importance as it is one service that can give your logo the right design and thus the right identity to you and your business.

A well-designed logo not only gives you an identity but it also helps you create a unique image of your business. Most of the big international brands are known through their logos and they have such logos that clearly state details about what exactly the business is all about. This is one of the best ways of reaching the people and then making and impression on their minds so that they know who you are.

Why custom logo design is to be preferred is because every business is unique, each has its own identity, its own way of functioning, values, ethics and the way the whole organization works. There are certain rules, there are basic ideologies and the way you, the business owner, want it to reach the people. And to reflect all of this, to show this to the customers it is very important that you go for a custom logo design you can then represent all the aspects of your business in that logo. One small, rightly designed, power packed logo can turn things on.

A well-designed logo that can effectively provoke thoughts in a users mind can be much of a positive point. If they remember and recollect through this impression or thought provocative design then they will be able to remember you better. This will put you the minds of the people, which is after all the whole point of any and every kind of marketing and publicity material.

Logo Design, Hire Logo Designer- Some Useful Tips for Logo Design

Human beings remember well when any thing visually makes impact on them therefore logo is the most important aspects of any business. You may have observed that you encounter thousands of logos daily but could remember very few of them. The logos you can remember well can be called successful logos. To create successful logos you have to consider some aspects of logo design.

Logo serves as the kick start of the audience’s memory. Leaving a greater and lengthier impact on the memory than words alone can do. This is simple but most direct way of promoting a business. Logo gives brand name recognition and can add visual appeal to any document. As a graphic element it quickly draws the attention of the reader.

Know the rules and principle of the logo design.
• A logo must be describable
• A logo must be memorable
• A logo must be effective without color
• A logo must be scalable means must be effective when just an inch in size

People process an image more readily in their mind than words alone therefore keep logo simple. The more simple your logo it will be more reproducible. Your graphic designer will reproduce it easily. He will be able to resize it or recolor it easily. You should have different sizes of your logo so it can be used at different places. You should have color and non-color means black and white version of your logo so you can use it at different occasions means on web or print.

Your logo must be compatible with your image. If you are attached with financial or legal institute than your logo must be conservative type means it should be Navy Blue, Maroon or Dark Teal. If you are an artist then your logo should be more abstract and contemporary.

When people see your logo you want them to associate with your company no one else therefore select your logo unique so your audience associate that image with your company not with your competitor as it can happen with clipart. Another reason to make it unique is that the copy right law. If your logo is similar to other companies then it will be difficult for you to wind up a law suit against you.

Only design cannot make it famous but the backing of promotion should be there. Repetition is the key for success. Show it on advertisement of TV, on the clothes of people, on the books, on the web, etc. so frequent repetition makes it more memorable.

Ecommerce Website Design for Getting Good Google Page Rank

When it comes to anything online, what controls most of the actions is the search giant Google. Irrespective of the kind of website you have, you will need to entice Google in order to get good page ranks so that you can be visible to your target audience and fulfill the motives of you being there online. But you need to take care of certain things in order to do this and ecommerce website design services can help you achieving your goals.

When you avail the services of an ecommerce website design services provider then you get all their expertise and knowledge about the domain and thus the benefits. There are certain things to be kept in mind while going for ecommerce website design. Google loves text and text is what it reads while indexing your site for page rankings. It doesn’t notice images and moving pictures and so those websites that are made in Flash or uses much of images and videos are not clearly ranked.

So in order to get proper rankings, keep the site content limited to more of text and less of other flashy show offs. Use the keywords wisely, optimize the pages with links and addresses that include your target keywords and use alt tags to the images that you use so that even they can be indexed. Further, keep the images small so that they don’t make the site heavy and thus slow to load. If this happens then the visitors will leave the site in no time your web designer should keep this thing in mind.

If you have a hard time building it yourself then either take help from an ecommerce website design services provider or hire a website designer. Both the options are highly viable as the availability is in abundance and the prices are competitive. You can even hire a freelancer if that suits your requirements.

Just make sure you get your site designed in the proper professional manner irrespective of how and from whom you get it done. It should fulfill the norms of a good ecommerce site and should be in sync with what Google considers as proper guidelines for gaining good page ranks.

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Should have Features of A Professional eCommerce Website Design

Ecommerce websites provides for a wonderful platform to market your products and sell them to your clients on the largest scale through the Internet. Ecommerce websites are an easy yet very productive way of doing online business as they have a widespread reach that requires relatively little effort. But to make such sites popular and productive there are certain ‘should have features’ that should be included to create a professional ecommerce website design and I am going to list them in this article.


One of the main features corresponding to a professional website design is its presence. Unlike the traditional market place where there is a physical proximity where the services and products are available, ecommerce provides for a larger spectrum of presence as it can be accessed from just about anywhere and special thanks to the smart phones that this work has been made even simpler. So make sure you create a global presence with your ecommerce site to get to maximum number of people.

Global Reach:

Internet has dissolved the boundaries of the world and now you can get in touch with anyone in any part of the world irrespective of where you are. This very feature makes ecommerce sites a viable option for business. Because of this reason the potential market size that you cater to increases to manifold and thus all the benefits through custom website design.


When you are doing business online it is very important that you allow your customers to interact with you as there is no face-to-face transaction happening. Keep various interactive features like chat and questionnaires, blogs, forums etc related to your site to make an effective and professional website design. This will let the customers talk to you and thus create a must needed trust and rapport that is of high importance in business.

Access to Information:

While you are selling products and services to your clients, it is also important that you provide all the useful information about your company, your products and services, various schemes going on, benefits your clients will get by doing business with you etc. Plus this information should be accessible with ease so that they know what they are supposed to without any hassle. This again makes for a professional ecommerce website design.


As there are a number of websites on the web world that cater to the same niche, there is a dire need for you to personalize your ecommerce site so that your customers know its you. This will also create a unique identity for your business that is much required. You can take help of various outsourcing companies providing website design services to avail benefits of a professional working for you.

So if you want to create a professional looking ecommerce website design then you should make sure you include all the above mentioned features.

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Need to Outsource Website Redesigning

Do you need website redesigning? It will cost you almost the same as website designing from the scratch if you are going to do it in a developed country. This is because you have to hire a web developer, should provide all infrastructural facilities, etc. If your main intension is to cut the cost then you have a better option for it and that is outsourcing.

Yes you can cut your cost at least 40% by outsourcing your website redesign project to a developing economy like India. The ultimate needs are quality and cost. You can achieve both by outsourcing. Outsourcing companies can hire a developer with the same skill with much reduced cost. Reasons behind is wages or rates for a developer. They have plenty of manpower available. They have world class education system and standards so they can produce cheaper manpower than developed nations.

Another factor is time, due to time zone difference you can get your work done while you were sleeping. They are competitive so achieve your deadlines and finish your work much in advance. Thus, you can save your business reputation by achieving two goals-labor and time. You never lose control over your work by outsourcing it. The outsourcing centers are well equipped in terms of communication. Today’s outsourcing companies are using latest equipments like international call services, live chats, video conferencing, etc. Therefore, you can get in contact with your web designers or team within seconds and can interact much easily than before.

Besides communication you will have easy management of you team with the help of team manager. Majority of outsourcing companies have tradition that they allocate a team manager for your website redesigning project if you higher more than one developers. This team manager is well trained so he or she can manage all your affairs and leave you free for other important work. Team manager serves as a contact point for you.

One more attractive aspect of the outsourcing work is the flexibility. The outsourcing companies are greatly flexible in their hiring schemes. For a small work you can higher website redesign developers by hourly basis and reduce your budget considerably. You have other better options too that you can hire a developer on daily basis if you want to finish your work in few days. There are weekly options for medium budgeted projects and monthly options for large projects.

You will have your website redesigning done with utmost satisfaction. It will meet all criteria for redesign. Works from outsourcing companies are good in quality. They will consider all your business needs first and will formulate a developing strategy. Give you an ample amount of prototypes and let you choose your design. They will give more importance to your final message than other designing aspects. They will highlight your products better than the background. Navigation would be smooth and user friendly and your users will get the page they want within two or three clicks. All SEO aspects would be considered during coding so your site has greater visibility in terms of search engines.

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SEO Website Design: Make the Most from the Best Website Redesign Services

Just when you think that you are all done with your website, you need to think again. There is one thing that always keeps constant and that is change and this applies for everything, even your website design. Internet is a fast changing world and you need to be updated to keep up with the changing demands and trend and that’s why seo website design services are highly recommended. you can know more at:

There are a number of benefits of website redesign seo services as it keeps your website updated and fresh which is what you need to do to keep your customers interested and hooked to you. Because the concentration span of an individual on the Internet is very short, there is only a moment that you have to make an impact on the visitor to go through what you have to present. Keeping the website updated with new design trends, contemporary style, fresh content and easy navigation can lend you just that.

So when you decide to avail seo website design services, think of IndiaNIC. We are a pioneer design company working in the field for more than 12 years with a workforce of more than 250 employees working round the clock for our customer’s satisfaction. We are into various service verticals like ASP.NET, PHP, Yahoo! Store, iPhone/iPad, SEO and Web Design. The expertise that we have gained over the years helps us understand your needs completely and provide you with solutions that are apt for your business.

A team of professional designers is there for the grabs and you can hire designers from various hiring schemes IndiaNIC has created to suit your convenience and budget. There are no extra cost and we charge strictly for the working hours. You can directly communicate to the designers through various communication mediums like chat, emails, voice chat and others and we are available 24/7. Our working style and hours dissolve the time difference across the world and thus no matter where in the world you are from, we are accessible all the time.

So if you think you need to get updated and need to revamp your website, then avail our website redesign seo services for maximum benefits.

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Custom Website Design is a Key to Accelerate Growth of Your Business

Suppose you have a brick and mortar store. How will you make its appearance? You probably make it different than your neighbors as well as your competitors and extremely comfortable for your clients so they would like to pay another visit. Same is true for your online shop, your website. If you want to make a difference in online business you need to have a customized website which reflects your business very well this is done through better website design, corresponding to your brand and suitable for your patrons.

Small business tempted to save some bucks by purchasing template based solution which offers website akin in appearance and functionalities to your neighbors and competitors. This may prove some short sighted decision. If you want to go for a long in online business you should have website which reflect your business in true meaning. You should have content that tell your own stories rather than playing an identical tune of the same music heard on all websites. You can place your products and services your own ways and follow strategies of your own business. You can promote your products or services at your own terms this is done by custom website design for your online business website.

Your brand is a unique phenomenon. Your website if designed such a way that it can reflect your brands and communicate effectively your branding messages so you are able to carve your own niche. You have your own communities and related audience if your web designer is good this will be more effective. You have lots of traffic that your custom designed website converts into the prospective customers and bring enormous money for you. Apart from these you may have a distinct benefit and that is you can play safe, within your own budget with custom website design. Whenever your business grows and you need some additional features your custom website designer will be able to add for you because he/she has left a scope for it.

Besides adaptability, scalability is another benefit for custom web design. You can scale up to at any extent in web site functionalities and website design if you have custom design with suitable technology. Of course, you can change the technology or add or delete the platform in case of customized design whereas that is nearly impossible with template based sites. Suppose you need frequent update of your web content and your site is made in custom PHP then you can add customized WordPress CMS or Joomla CMS in it.

Search engine visibility is a crucial factor in internet marketing. By doing custom website design you can take care of SEO factors very well. You will have Meta tags like titles, keywords and descriptions etc. well optimized. You can look after the duplicate content your own way. You can place your products or services in proper hierarchy and in proper categories if it is not on your website then plan to website redesign with these features. You can give alt tags to your product images thus you can optimize your images too. By custom website design you will be able to generate search engine friendly URLs so search engine can found your pages easily. In custom design you will have great control over your content and its placements. You can freely use multimedia content in your custom designed website and lure more customers on your website.

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Tips to Make Effective Custom Website Design for Marketing a Business

Success or failure of web design is its user friendliness and usefulness not in its web and graphics design alone. Therefore, user centric approach for website design is correct approach and here we will see some useful tips regarding to make effective custom website design.

Think as users think

Users think same as a customer do in a brick and mortar store. They strive for the quality. They simply ignore other aspects like design and advertisement for sake of quality content. Due to only these reasons some websites which are not design graphically good can get substantial amount of traffic in compare to the good looking sites with low quality content. For quality content remembers one thing that user never read content first but scan it, search anchor point for their eyes so it can guide them through the content. This scanning process can be interrupted by unusual content that is call hot area on the page. So always prefer custom web design for your site.

Another fact is that users don’t have enough patients and they want to search their goals quickest ways. They draw their eyes abruptly never is linier fashion and try to find the useful things for them. Therefore, if you put your content in hierarchical fashion then it will guide their eyes and help to find whatever they sought the most. Similarly they found a useful link that can lead to their target they will immediately tempted to click on it. Users expect their total control over the browser therefore they never like popup a new window so avoid it.

Don’t let users to think

When you create a web page it is meant to solve a problem itself not to pose a question so make your site self explanatory. It should tell everything about itself. The more you reduce the number of question marks the most users will like your site. Try to create a clear structure, moderate visual clues and easily recognizable link so user can find their path and aim. Reduce the learning load for visitors and make your idea as easy as you can so your user can grasp it easily. Once your user will able to grasp your ideas they will prove best to communicate that how they can get benefits from your site. Simply let them understand you that how you are useful to them they will be prove useful for you! Best Website Design help you more regarding this.

Don’t ask much

Users always run in shortage of patients and time. Minimize your requirements like registration, signing in and other form filling in exchange of services you give on your website. Let your user to roam on your site freely and let them to choose your subscription and signing in etc voluntarily. This will reduce your bounce rate.

Catch user attention

Some elements are more eyes catching then others, for instance bold text attract more attention than simple one and images have more visitors than texts. Use such elements without going excessively and grab attention of your users on your message.

Expose the features

Don’t forget to expose your important features with large buttons and visual effects. Use sparingly bulleted text to guide your users. These all will help you to bring forth your good features easily. Such guides are extremely effective to lead visitors through site content in a simple and user friendly manner for this your Website Designer should be have enough expertise and creativeness.

Do effective writing

Remember web is altogether different thing than print. Talk your business in short and concise phrases. Avoid it giving cute and clever names, marketing induced names, company specific names and unfamiliar technical names. Use scan-able layout like categorize the content, use multiple heading levels, use visual elements and bulleted lists which break the flow of uniform text blocks. Try to use plain and objective language.

Keep it simple

Users are on your site because they need information not to look your site design, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for. Clearly presents the information about the site and gives visitors a choice of options without overcrowding them with unnecessary content. Use white space it is good for the health of your website design.

Test often

It has been seen that usability tests often provide crucial insights into significant problems and issues related to a given layout.

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WordPress Theme Designs and its Benefits

WordPress is an efficient, easy to manage and very useful platform to have a website of your own that can be managed, updated and given a new look easily without having any knowledge of HTM coding or any other technical mess. No one wants one of those boring looking websites where it’s nearly impossible to do anything on your own and has to depend largely on a development firm or a freelancer to make the required changes. WordPress allows you to be the real master of your own website as you can make changes as and when you want to. But make it sure that your website design should be good enough to attract visitors.

But even if you have the freedom to do it all by yourself, you would need to know at least the design part to build or re-build your web page or blog to make it look appealing enough for your viewers to stick to it for sometime and read your content. This is where I think you would need WordPress Template designs. These are readymade templates that can be installed without any hassle to give a completely new look to your website. WordPress Themes designs have various benefits as to why you should make use of them to create a lasting impression on your viewer’s mind.

Save Time:

These are real time savers. All you have to do is to install one of your own choices from the Internet, and trust me; there are hundreds and thousands of them available, for free. If you had to get a customized theme otherwise, it will take you weeks to get one designed and delivered to you, wasting time and energy and sometimes even the entire need of it. Your web designer should be have expertise on it.

Save Money:

Voila! And there you go, one of the major reasons why you should have one. WordPress themes are available on the Internet for free, WordPress being an Open Source, and thus you can get as many for paying absolutely nothing at all. Of course you will have to pay your Internet bill.

Ample Choice:

Thousands to choose from and that too for no money, can it get any better? WordPress being an open source serves the best for it. There is a large community supporting it and coming out with new themes and templates everyday. You can select any of them that you like.

Easy to Install, Customize and Change:

Well it’s all easy here. They give you no hang-ups at all. Download and install. Click and customize. Bored and change. It literally is as easy as it sounds here. For Open source theme design it is easy to install, customize and change.

SEO Friendly:

There is nothing that WordPress themes haven’t got. They are even search engine friendly. They have been built in such a way that they support optimization and thus you will always be on the higher ranks of all the major search engines.

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Benefits and Tips to Remember while Designing Highly Effective Print Designs

As we have been discussing about various print mediums as sources of marketing in the series of this article, I am going to further it in this part. Till now we have discussed Leaflets, Brochures and Logo designs, in this part of the series I am going to discuss the importance and intricacies of a Business card.

So when it comes to marketing yourself and the business there is no better option than doing it personally, or making a face to face interactive presentation of yourself. A business card in such a scenario is one of the best ways of creating a complete professional image of yourself and your business. Business cards have always been associated with professionalism and they act as a very apt medium of reaching the person directly and their size makes it easy to carried around so that your presence, once you have given the card, is always there. Business Cards reflect your business identity so choose with care.

But to make an effective business card its very important that you include all the important information one needs to remember you and to make a call back whenever they think about a requirement that corresponds to you. But what are those things that need to be there inevitably; lets have a look at all of them.

Name of Individual:

The name of the individual is the first thing a business card will need to have so that the recipient knows who he/she needs to get in touch with if there is a need. Plus it gives you a more personalized touch to it.

Name of Business or Organization:

Name of the organization is one of the most essential pieces of information on the business card. The name of the individual needs to be backed up by the name of the organization to let the recipient know what exactly the card is there with him for. Two most important business identity are Business Cards and Brochure Design for any business.

Address and Phone Number(s):

Always keep the contact details like the physical mailing address, email and phone numbers on the card. The recipient needs to know where and to whom to contact in case he needs to further his/her need and fulfill it. In case of the phone numbers, do not forget to put in the country codes and extensions. Do not forget to put your company’s website URLs if you have a website as this is the most common, convenient and preferred way of communication these days.

Tagline or Business Description and List of Services/Products:

Taglines and a small business description can help in providing useful information about what the business all about in case the name is a little ambiguous or the card has been with the person for long and he/she has forgotten the details. The list of the services might not be plausible in single side business card, but if you making it double sided then the list can make a good way of telling what all you do.

Logo and Graphic images:

The logo sometimes can do all that I have described above, so having a logo on the card is most essential. If your logo is very powerful and widely popular, its presence can do it all. But to make the card more effective and attractive you can use some simple graphics as well, this is just for the looks sake.

So these are few of the things that you need to take care about while you design your business card. If you include all of these you are sure to make an impressive and effective card that will not just lie in the bunch of business cards in the office drawer, but will get you calls for more business.

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Benefits and Tips to Remember while Designing Highly Effective Print Designs

Logo is probably the most important aspect of a company’s image. It’s not just a graphic presentation of creative thinking but a logo is for inspiring trust, recognition and admiration for a company or product, it carries the entire entity and the brand image of a company or a product. This is why it is of prime importance that a logo is very well though out and designed with utmost care. Your logo design should reflect your business identity.

There are few basic requirements that a logo should satisfy, these are:



Must be effective without color

Scalable i.e. effective when just an inch in sizes

Logo, as said before, is not just a graphical representation but it says what a company is all about. It is the first thing that will remain in the mind of your customers and they will recognize you with that. This is why it should describe your company’s idea behind its working, its main philosophy and what the company is all about. Your Logo Designer should be creative and imaginary.

So to achieve that recognition value, there are certain things to keep in mind. First and foremost is to keep it simple or KISS (Keep It Simple Stupid). Your customers are not going to sit back and have an intense look at it. There will either be glances or quick looks, so it should be non-diverting composition with not many elements so that it is easy to remember and decipher. It’s a surprising fact that most of the best designers spend 1/4 of the entire project time in designing the logo and the next 1/4 of the time in simplifying it.

Another design aspect to great logos is that it should be in the vector format so that it can be expanded to any extent. You are going to use your logo on various places from a pen to web sites, banners, printed material such as business cards, t-shirts and coffee mugs, boards and hoardings etc. So it should have the capability of expanding and not getting pixilated or blurred. And thus the requirement of it being scalable. Website Design also highly impact on your online business.

Keep in mind that there are not many distractions like high-end graphics, too many color combinations, texts, fonts and complicated compositions. Let the logo be flexible enough to look good both in color and black n white, as there might be instances where you might not be able to use colors. Take for example the logos of Nike or McDonalds. Both are very simple and easy to remember and recognizable. They fulfill all the requisites that I have listed above.

A logo is going to tell your audience about you and your product, so you should be very careful while designing them. But if you follow the points discussed above you are sure to create successful designs making a place of your own in your customer’s minds.

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Benefits and Tips to Remember while Designing Highly Effective Print Designs

Print mediums for marketing have been effectively used for years now. The oldest form of marketing known to the human kind is still going strong even when the Internet has taken over the world of business and entertainment. The reason is simple; it still gives you the effect of prominence and surely of authenticity is the wake of fraudulent materials floating all over the market. The assurance you feel when you have the product right in front of you, in your hands cannot be replaced by anything virtual. Effective Print Design is now necessary for any business fields and media fields.

So lets see how this print medium still holds its place. As this is a vast area of expertise I have divided it into parts wherein I am going to distribute the information in number of articles to follow covering one single topic in each of them in detail. So lets unfold them one by one and I am starting with the leaflet designing and what are the main features one must take care of while designing them and the reasons to support them.

Why leaflets are considered to be effective is because they can be handed over directly to your target audience. This is one of those marketing option that reaches closest to the users and if designed and used properly it can become a very viable tool to distribute your brand and information related to it. So what are the things that you should remember to make it powerfully loaded and eye catching, something that is implausible to ignore and that captures the attention and force the users to take an action and buy your service or product. Brochures Design should be effective and attractive.

In reality, any kind of effort you make for promotion will be met by a fierce competition from various agencies in the market. So you would need to stand out and create interest in the readers and that’s why your headline will have to be very catchy because it’s a known fact that 80% of your prospects will read only your headline. It should be such that it entices the reader to go further.

There are two kinds of headlines, viz bent and straight. A straight headline would be something like, “Hire Cost Effective Designer” and on the other hand bent would go like “ Low Costs – High Returns.”

Once you are done with the headline, its time to concentrate on the copy. Now if you have chosen a bent headline that is funny and twisted, back it up with some serious facts about the product or the service. Don’t get carried away and make it a joke altogether. The copy needs to reflect the positive points of whatever you are marketing to keep the attention span of the readers. Put down the benefits, advantages and features so that there is no let down.

Follow this will a strong design and typeface. Fonts are again extremely important as everything boils down to readability. If the user cannot read the content then he will see the Logo Design, the whole point is lost. So keeping that in mind keep your fonts readable and the best way to do it is keeping it simple. Fonts like Arial, Times, Helvetica and Gill work the best for all time success.

All this has to be further backed up by minute details like use of space, contrasting graphics, colors and call for action. Using all these properly can make for a leaflet that can be highly effective in the real time. Target your audience, set the goals for action, stick to the context and fulfill your purpose and you have the right recipe for success.

This was all about the leaflet/flyers. In the coming articles we will go into the details about how to work with hoardings, brochures and business cards. Be there the next time to know more about the power - print design is.

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