Benefits and Tips to Remember while Designing Highly Effective Print Designs

As we have been discussing about various print mediums as sources of marketing in the series of this article, I am going to further it in this part. Till now we have discussed Leaflets, Brochures and Logo designs, in this part of the series I am going to discuss the importance and intricacies of a Business card.

So when it comes to marketing yourself and the business there is no better option than doing it personally, or making a face to face interactive presentation of yourself. A business card in such a scenario is one of the best ways of creating a complete professional image of yourself and your business. Business cards have always been associated with professionalism and they act as a very apt medium of reaching the person directly and their size makes it easy to carried around so that your presence, once you have given the card, is always there. Business Cards reflect your business identity so choose with care.

But to make an effective business card its very important that you include all the important information one needs to remember you and to make a call back whenever they think about a requirement that corresponds to you. But what are those things that need to be there inevitably; lets have a look at all of them.

Name of Individual:

The name of the individual is the first thing a business card will need to have so that the recipient knows who he/she needs to get in touch with if there is a need. Plus it gives you a more personalized touch to it.

Name of Business or Organization:

Name of the organization is one of the most essential pieces of information on the business card. The name of the individual needs to be backed up by the name of the organization to let the recipient know what exactly the card is there with him for. Two most important business identity are Business Cards and Brochure Design for any business.

Address and Phone Number(s):

Always keep the contact details like the physical mailing address, email and phone numbers on the card. The recipient needs to know where and to whom to contact in case he needs to further his/her need and fulfill it. In case of the phone numbers, do not forget to put in the country codes and extensions. Do not forget to put your company’s website URLs if you have a website as this is the most common, convenient and preferred way of communication these days.

Tagline or Business Description and List of Services/Products:

Taglines and a small business description can help in providing useful information about what the business all about in case the name is a little ambiguous or the card has been with the person for long and he/she has forgotten the details. The list of the services might not be plausible in single side business card, but if you making it double sided then the list can make a good way of telling what all you do.

Logo and Graphic images:

The logo sometimes can do all that I have described above, so having a logo on the card is most essential. If your logo is very powerful and widely popular, its presence can do it all. But to make the card more effective and attractive you can use some simple graphics as well, this is just for the looks sake.

So these are few of the things that you need to take care about while you design your business card. If you include all of these you are sure to make an impressive and effective card that will not just lie in the bunch of business cards in the office drawer, but will get you calls for more business.

For more information regarding Print Media Design please visit us at http://www.indianic.com/print-media-design-custom-logo-design-graphic-design-firm-india.html.

Benefits and Tips to Remember while Designing Highly Effective Print Designs

Logo is probably the most important aspect of a company’s image. It’s not just a graphic presentation of creative thinking but a logo is for inspiring trust, recognition and admiration for a company or product, it carries the entire entity and the brand image of a company or a product. This is why it is of prime importance that a logo is very well though out and designed with utmost care. Your logo design should reflect your business identity.

There are few basic requirements that a logo should satisfy, these are:

Describable

Memorable

Must be effective without color

Scalable i.e. effective when just an inch in sizes

Logo, as said before, is not just a graphical representation but it says what a company is all about. It is the first thing that will remain in the mind of your customers and they will recognize you with that. This is why it should describe your company’s idea behind its working, its main philosophy and what the company is all about. Your Logo Designer should be creative and imaginary.

So to achieve that recognition value, there are certain things to keep in mind. First and foremost is to keep it simple or KISS (Keep It Simple Stupid). Your customers are not going to sit back and have an intense look at it. There will either be glances or quick looks, so it should be non-diverting composition with not many elements so that it is easy to remember and decipher. It’s a surprising fact that most of the best designers spend 1/4 of the entire project time in designing the logo and the next 1/4 of the time in simplifying it.

Another design aspect to great logos is that it should be in the vector format so that it can be expanded to any extent. You are going to use your logo on various places from a pen to web sites, banners, printed material such as business cards, t-shirts and coffee mugs, boards and hoardings etc. So it should have the capability of expanding and not getting pixilated or blurred. And thus the requirement of it being scalable. Website Design also highly impact on your online business.

Keep in mind that there are not many distractions like high-end graphics, too many color combinations, texts, fonts and complicated compositions. Let the logo be flexible enough to look good both in color and black n white, as there might be instances where you might not be able to use colors. Take for example the logos of Nike or McDonalds. Both are very simple and easy to remember and recognizable. They fulfill all the requisites that I have listed above.

A logo is going to tell your audience about you and your product, so you should be very careful while designing them. But if you follow the points discussed above you are sure to create successful designs making a place of your own in your customer’s minds.

For more information regarding Print Media Design please visit http://www.indianic.com/print-media-design-custom-logo-design-graphic-design-firm-india.html.